204 000

unique tablet version downloads

Client:

Satellite TV provider in the Czech Republic and Slovakia offering ten program packages including one free package.
At present, Skylink has around two million clients. Cooperation has been ongoing since 2013.

Goals:

Keeping the existing customers

Building loyalty to the brand

Increasing the number of existing client transitions to more advanced packages

Acquiring new subscribers

Solution:

Skylink Magazine

Printed magazine

Printed magazine with a 14-day television program and information about the packages offered, supplemented with free-time content related to the world of film and television.

Each issue also includes an interview with a celebrity. The magazine is delivered to existing subscribers by post, free of charge.

Printed magazine (lite)

A lightweight version without a TV program is delivered to selected former and potential customers (up to a maximum of twice a year) to get new subscribers.

Tablet version

The tablet version of the magazine contains four more columns in comparison with the printed version. It is free in AppStore and Google Play and it is always a week later than the printed magazine. The electronic version of the magazine has been also promoted via direct mail and  WebView.

Electronic version

Electronic version of the magazine was promoted via direct mail and WebView as well.

Skylink magazine:

Download here

Results for 2015:

25 %

year-on-year
revenue growth

98 %

of exceptionally satisfied readers

up to 68 000

downloads by users who are not subscribers

204 000

unique tablet version downloads

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