Analysis and marketing strategy
in tune with the new brand positioning.
Client:
Since 1991, the Software602 company brings solutions helping its clients meet their targets. The company created and manages Text602, (T602) a 90s legend that makes creating text documents effortless and communicates with the user in the Czech language.
In 2017 it became the first qualified provider of services inspiring trust in the EU, that has at its disposal both new qualified services for validation and storage of qualified electronic signatures and seals.
Objectives:
Strategic and analytic support of the product communication transformation
B2B social network management
Development of new visual style
Sales support through
content-based communication
Solution:
Deep analysis of the company's marketing and sales activities. Interview with the key company employees and clients and
a subsequent strategy report.
A blog platform stemming from the keyword and client needs and interests analysis, so that we can reach them in all phases of the purchase deciding journey.
Setting up a new content and communication concept to bring about more online conversions as well as higher user social media engagement.
Facebook:
Blog:
Infographics:
Results:
150
hours of analysis and strategy development
10 000
unique users on the B2B blog
8 000
unique users on average
102
business leads from the online forms
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