sales growth during the campaign
There's no need to introduce Rama, the brand behind the famouse margarine spreads. Out paths crossed in January 2018 when McShakespeare began developing social media content for them. Consequently, we broadened the services and created POS elements and other PR-related projects.
At the beginning of 2019, we produced a user contest titled Ramazánka 2019, which spanned from February to March of that year. The contest took place online but was promoted in-store through POS materials and in the digital space through banners and various other formats.
To raise brand awareness, especially when it comes to spread manufacturing.
To attract new customers.
User contest at the ramazanka.cz and ramazanka.sk sites:
users sent in their favourite recipes that include Rama, to compete for KitchenAid kitchen robots valued at 13 000 CZK and other KitchenAid products.
An ebook titled 'The 30 variants of Ramazanka' was created as a part of the contest, featuring the winning recipes we gathered from the users.
In-store POS elements.
2-month long campaign results:
sales growth in CZ and SK during the campaign
recipes recieved from the contestants
visits of the contest sites
pages visited per visit
users saw the best performing contest posts