sales growth during the campaign

Client:

There's no need to introduce Rama, the brand behind the famouse margarine spreads. Out paths crossed in January 2018 when McShakespeare began developing social media content for them. Consequently, we broadened the services and created POS elements and other PR-related projects.
 

At the beginning of 2019, we produced a user contest titled Ramazánka 2019, which spanned from February to March of that year. The contest took place online but was promoted in-store through POS materials and in the digital space through banners and various other formats.

Objectives:

To raise brand awareness, especially when it comes to spread manufacturing.

To attract new customers.

Solution:

User contest at the ramazanka.cz and ramazanka.sk sites:

users sent in their favourite recipes that include Rama, to compete for KitchenAid kitchen robots valued at 13 000 CZK and other KitchenAid products.

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An ebook titled 'The 30 variants of Ramazanka' was created as a part of the contest, featuring the winning recipes we gathered from the users.
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In-store POS  elements.

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Digital campaign

Campaign web:

POS materials:

2-month long campaign results:

8%

sales growth in CZ and SK during the campaign

Over

600

recipes recieved from the contestants

102 853

visits of the contest sites

1,74

pages visited per visit

100 000

users saw the best performing contest posts

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