Key visuals, POS
and creative development of digital campaigns
“I chose McShakespeare for its ability to create a well-fitting and long-functioning communication style. Eventually broadening our cooperation beyond just the initial work span was an obvious choice.”
Nikol Frantová
Brand Manager of Rama CZ & SK
Client:
The Rama margarine has been used by Czechs and Slovaks for years. Aside from the classical product, Rama regularly introduces new flavors – such as its 2018 Malibu, enriching the Rama products with walnut oil, coconut oil, and avocado oil.
That’s when our partnership began, aiming to produce creative content for Facebook and Instagram. Throughout the year, the work span grew and we started to produce key visuals. Such as those promoting the new plant-based Rama spread lacking palm oil, for which we created a press release. Also, various POS elements and online campaign assets were designed.
At the beginning of 2019, we were asked to completely take over and manage the Facebook profiles Rama CZ and Rama SK and to launch a ‘Ramazanka’ campaign as well as the ramazanka.cz and ramazanka.sk sites.
Objectives:
To create a memorable visual brand style.
To support this style with creative campaign ideas throughout the year.
To support the ‘no palm oil’ spread launch to the market.
Solution:
Facebook profile Rama CZ and Rama SK consisting of food-related citations, and kitchen tips, and ‘hacks’.
Key visual and POS elements, banners, animations, and brandings for digital campaigns.
Press release - containing a snack box with 'no palm oil' Rama and other treats.
The ramazanka.cz site.
POS:
Facebook:
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