A nature clean-up
Campaign ‘A bit better Czechia and Slovakia’
Client:
The Misa brand exists since 1962 when the first Misa ice lolly was created. Its recipe remained unchanged till this very day and is the best-selling ice lolly in Czechia.
The brand falls under Unilever and as such, it decided to launch a campaign ‘A bit better Czechia and Slovakia’ during the 2019 spring, to motivate the public to care for nature and pick up trash left around by others. We managed both the creative and production aspects.
Objectives:
To persuade the public to join clean-up campaigns across Czechia.
To better the brand image
To connect the brand image to the topic of ecology
Solution:
Campaign
Campaign ‘A bit better Czechia and Slovakia’
Videos
Radio ad
FB a IG posts
PPC banners
The initiative was joined by over 10000 people, which equates to for instance the total population of the Litomysl city. Aside from that, about 10000 more made the promise on zmrzlina-misa.cz, not to litter. Furthermore, 63 celebrity ambassadors joined, such as an actress Patricie Solarikova, a presenter Petr Ribal, or the Slovakian YouTuber Patrik Paulinyi or the presenter Lenka Soosova. We value everyone who joined, whether in Czechia or Slovakia.
Youtube promo:
We targeted the campaign to various Czech and Slovak regions. It was launched with a video ad, Facebook and Instagram posts followed and we concluded with another video. The aim was not to moralize or patronize, but rather to show that it doesn’t take much to make our beautiful countries a bit better.
Instagram stories:
Facebook:
Results:
10 000+
people joined the clean-up campaigns
12
influencers joined with their fans
200
photos with the campaign hashtag were shared on Instargam
Hundreds
of clean-up campaigns happened in Czechia and Slovakia
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