Logio EN | McShakespeare

INCREASE THE VISIBILITY

of the company and its CEO

Client:

Logio is a consulting and software company that delivers solutions in the area of supply chain management (supply-management relationships). The company has been looking for ways to raise awareness of the brand, striving for thought leadership in its segment. Cooperation took place from autumn 2013 to spring 2017.

Goals:

Build a community in an online environment, taking into account the B2B specificity

Raise awareness of the company’s original software products

stablish itself in professional forums (off and online)

Start the content of the marketing platform

Ensure the presence in professional and mainstream media

Solution:

PR + Content Marketing

Social networking (Facebook, LinkedIn)

Innovative press releases in the form of infographics commented by CEO of Logio

Creating own content based on original data from a client

Blogs

Events

Logio
– as expert in supply chain management – is a company that works with information and therefore owns an enormous amount of unique data (not only) about its clients. From them it can read the relevant content of „When it rains, it is sold 13 % more striped Pietro Filipi suits“.

Infographics:

When working with Logio, we focused on the collection and use of their data. The uniqueness of their information has simplified the distribution of content on both their own channels (blog, Facebook, LinkedIn) and in media as well.