INCREASE THE VISIBILITY
of the company and its CEO
Logio is a consulting and software company that delivers solutions in the area of supply chain management (supply-management relationships). The company has been looking for ways to raise awareness of the brand, striving for thought leadership in its segment. Cooperation took place from autumn 2013 to spring 2017.
Build a community in an online environment, taking into account the B2B specificity
Raise awareness of the company’s original software products
stablish itself in professional forums (off and online)
Start the content of the marketing platform
Ensure the presence in professional and mainstream media
PR + Content Marketing
Social networking (Facebook, LinkedIn)
Innovative press releases in the form of infographics commented by CEO of Logio
Creating own content based on original data from a client
– as expert in supply chain management – is a company that works with information and therefore owns an enormous amount of unique data (not only) about its clients. From them it can read the relevant content of „When it rains, it is sold 13 % more striped Pietro Filipi suits“.
When working with Logio, we focused on the collection and use of their data. The uniqueness of their information has simplified the distribution of content on both their own channels (blog, Facebook, LinkedIn) and in media as well.
Through this strategy, the company has regularly appeared in the field and mainstream media.
We made also visible its CEO and strengthened the position of an innovative and progressive player in the field of logistics.