81%
increase of organic
outputs in media 

Client:

Košík.cz is one of the largest online foodstuff retailers in the Czech Republic. It offers a wide assortment of goods to be distributed to areas where 5,5 million inhabitants live – in this direction this is the largest  in our country.
However, the company had a problem with media visibility, especially compared to a competitor, Rohlík.cz, whose activities and executive also often appear in media. In addition, the number of outputs did not match the company’s imagination. Our task was to change it..

Goals:

Enhance media visibility of the company

Make the company’s executive more visible

Build the media image of the market leader

PR solutions

Creating a comprehensive media communication concept – media plan and topic definitions

Establishing continuous media cooperation with editors related to seasonal themes and product tips

Creating and implementing a plan and a concept of communication for regional expansion of the company

Profiling media image of Košík as a specialist for fresh and local products

Košík in media:

Like what you see?
Get in touch!