media mentions

Klient:

Jablotron is a Czech corporation founded in 1990 in the attic of a humble house in Jablonec nad Nisou city.

Back then it had four employees and thanks to its innovative solutions, development, and production of high-quality security systems it grew to a worldwide enterprise with a billions CZK in turnover.

Our partnership begun in January 2018 when we started to work on a new company strategy.

Objectives:

To develop a new marketing strategy

To make the brand and its representatives visible in media

To reach new customers in all purchase phases

To better the communication with end customers on social media

Solutions:

Strategic analysis and action as well as long term strategy

Deep analysis of Jablotron’s marketing and sale activities

Interviews with key employers

Business model canvas, the customer’s journey, brand archetype, etc.

A long-term media plan

Long-term and continuous collaboration with media

Offering interesting business and product topics so that Jablotron regularly appears in the most relevant and most interesting media

Jablog

Blog platform stemming from the customer’s journey analysis so that we can reach the customer in all phases of the purchase deciding journey

Expert articles constructed for the various target audiences

New Facebook communication strategy

Developing a new social media content and communication concept to raise user engagement and lower negative reactions

Blog:

Facebook:

Jablotron in media:

49

media mentions per year

185

hours of client analysis

1,2 Kč

per blog visit on average

3x

higher engagement on Facebook

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