1 313 000

views of YouTube videos

Client:

Fortuna Entertainment Group has been operating since 2009 and is the largest Central European operator of odds betting. At present it operates on the Czech, Polish and Slovak markets. The group is constantly investing in  development of new products and expanding its existing network of branches and services, so it has also decided to invest in creating interesting content. The cooperation took place from spring 2015 to spring 2016.

Goals:

Increase the number of registered bettors

Reinforce the loyalty to the brand

Increase the brand awareness

Differentiation from competition

Solution:

Creating the user-friendly content

YouTube channel –  „Czech Challenge“ video series

Info graphics– current sports news

Click-through ads on Facebook

Blog (off-domain)

Micro sites related to selected sports events  (Football World Cup, Wimbledon, etc.)

Facebook posts with provocative content (Marty’s jokes etc.)

Videos:

Daniel Čech – Kicking the penalties on Slavia

Daniel Čech – Hockey lectures with Jarda Bednář

Daniel Čech – Archery with the better

Infographics:

Results:

1 313 000

views of YouTube videos

0,60 Kč 

per view
(cost for videomaking and advertising)

195

new subscribers for the last trimester

110%

effectivity of infographics in comparison with PPC

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