Revitalizing the brand

and creating a communication strategy

Client:

Comprimato is a software company founded in 2013 as a university project by Jiří Matel, informatics student at Masaryk University. The main product is a codec that uses the power of a graphic card to compress and decompress a large amount of data in real time and while maintaining its quality.

The primary intention was to explain what the Comprimato codec is and how it works, which at the same time making visible a new start-up that is innovative, playful and original. After two years, the company opted for rebranding, and it also came up with a demand for a new corporate identity and a brand new website that would meet more demanding technical criteria (such as Performance Calculator etc.).

Cooperation on new visual identity began in the summer of  2015 and was completed in March 2016 by launching a new website.

Goals:

Break out from the „start-up“ perception

Create a website with a search tool, a blog section and a „performance“ calculator

Solution:

Communication strategy

New visual identity

Brand manual

New website

Branding:

Blog:

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