840 000

video views

Client:

The credit card Benefitka is s Satispoll Ltd. product that revolutionizes the meal vouchers and meal voucher card market. It combines both the meal voucher and leisure benefits and thanks to the MasterCard technology is compatible with all pay terminals.

Although the product is tremendous, it is less known than its competitors. Which is what we ventured to change during the second half of 2018.

Objectives:

To raise awareness of  Benefitka.

To differentiate from our competitors using witty content.

To educate the public about the product’s benefits.

Solution:

A series of 3 online videos titled
„Why it pays off to have Benefitka“

For Facebook, YouTube, iDNES, and Seznam news outlet sites – our dog heroes Jirina and Dvorak

Jiřina

Dvořák

Facebook profil Benefitka:

Videos:

The results after half a year:

840 000

video views

30 %

view rate on YouTube

4 milion

impressions on Facebook

1,6 milionu

impressions on iDNES and Seznam news outlet sites

2,53%

click-through rate on iDNES

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