13 milion impressions
Client:
Ataralgin is an over-the-counter migraine and neck pain cure made by Glenmark Pharmaceuticals. The brand wanted to find a new way to raise product awareness and differentiate itself from its competition. The partnership lasted from April 2017 till the end of 2018.
Objectives:
To find a new way of communicating to the audiences.
To differentiate the brand from their competitors.
To reach a specific audience (mothers with young kids).
Solution:
Get over your pain
Facebook profile aimed at the target audience
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The first campaign phase built the community, later we focused on communicating the topic of migraine
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All content was branded
Facebook :
Results for 6/2017–12/2018
13 milion
impressions
12 850
new Facebook fans
91 %
of those who saw our content were within the target group