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13 milion impressions

Client:

Ataralgin is an over-the-counter migraine and neck pain cure made by Glenmark Pharmaceuticals. The brand wanted to find a new way to raise product awareness and differentiate itself from its competition. The partnership lasted from April 2017 till the end of 2018.

Objectives:

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To find a new way of communicating to the audiences.

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To differentiate the brand from their competitors.

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To reach a specific audience (mothers with young kids).

Solution:

Get over your pain

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Facebook profile aimed at the target audience

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The first campaign phase built the community, later we focused on communicating the topic of migraine

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All content was branded

Facebook :

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Results for 6/2017–12/2018

13 milion

impressions

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12 850

new Facebook fans

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91 %

of those who saw our content were within the target group

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